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Head of Marketing

ConCntric

ConCntric

Marketing & Communications · Full-time
Marin County, CA, USA
Posted on Jan 23, 2025

Company Overview

ConCntric is the first and only AI-powered preconstruction management platform for the construction industry. Founded by a 30-year industry veteran, ConCntric is a Seed-stage B2B SaaS technology startup revolutionizing the future of preconstruction. Our mission is to streamline the complexities of preconstruction with cutting-edge AI solutions, enabling construction professionals to make faster, smarter decisions.

Position Overview

We are seeking an experienced and innovative Head of Marketing with a strong focus on messaging, positioning and overall product marketing to lead and scale our marketing efforts. This role requires a strategic thinker who is passionate about AI-driven technologies and skilled at developing and executing comprehensive marketing strategies that drive growth, enhance brand recognition, and establish ConCntric as the leading solution in preconstruction management.

The ideal candidate will have a proven track record in B2B SaaS marketing, product marketing expertise, and experience integrating AI into all aspects of marketing operations to deliver data-driven results.

Location

Remote/Flexible with occasional travel

Key Responsibilities

1. Marketing Strategy Development ○ Define and execute a comprehensive marketing strategy that aligns with ConCntric's vision, growth objectives, and market opportunities. ○ Leverage AI-driven insights to inform strategic decision-making and campaign development.

2. Product Marketing ○ Develop and execute go-to-market strategies for new features and product launches. ○ Clearly articulate product value propositions and differentiate ConCntric from competitors through compelling messaging and positioning. ○ Collaborate closely with the product team to gather customer insights and inform product roadmap decisions. ○ Work closely with customer success to understand user needs and drive targeted campaigns that communicate product updates, encourage feature adoption, and maximize customer value. ○ Work with Sales to develop tighter competitor intelligence, publish relevant case studies, and build other enablement materials to ensure the most effective Sales engagements by our team.

3. Demand Generation and Growth ○ Design and implement AI-optimized campaigns to generate leads, nurture prospects, and convert customers. ○ Oversee and develop strong KPI’s around cost of lead acquisition, lead scoring, and marketing attributed pipeline ○ Develop and execute account-based marketing (ABM) strategies to target high-value clients.

4. Brand Development ○ Strengthen ConCntric's brand presence and thought leadership within the construction and SaaS industries. ○ Attend and be the face of ConCntric at strategic industry events ○ Oversee the creation of AI-enhanced content, including blogs, white papers, case studies, webinars, and social media posts.

5. Team Leadership and Collaboration ○ Build, manage, and mentor a high-performing marketing team as the company grows. ○ Foster cross-functional collaboration with sales, product, and customer success teams to ensure marketing alignment with overall business goals. ○ Act as a key partner to leadership, ensuring marketing efforts are aligned with the broader business strategy.

6. Analytics and Optimization ○ Utilize AI-powered tools to track and analyze marketing performance metrics, ensuring campaigns deliver measurable ROI. ○ Continuously optimize marketing strategies based on data-driven insights.

Qualifications


● 8+ years of marketing experience, including 3+ years in a leadership role in a B2B SaaS environment, ideally within project management, construction, or preconstruction/analytics products ● Must have experience working in an early staged SaaS company that has grown from $1m-$10m in revenue ● Proven expertise in product marketing, including go-to-market strategies and customer research. ● Strong understanding and command of AI applications in marketing, and experience leveraging AI for campaign optimization, lead scoring, and customer segmentation. ● Exceptional communication and storytelling skills with the ability to translate complex ideas into clear, compelling messages. ● Data-driven mindset with proficiency in marketing analytics tools and platforms. ● Demonstrated ability to lead and inspire teams in a fast-paced startup environment. ● Experience in the construction or related industries is a plus.

Why ConCntric?


● Be part of a mission-driven company reshaping the construction industry with AI. ● Collaborate with a passionate and innovative team. ● Opportunity to grow and lead marketing efforts at a fast-scaling startup. ● Competitive compensation, benefits, and equity.

How to Apply

Please send your resume, and examples of previous marketing campaigns or achievements to cerickson@captivatetalent.com. Include “Head of Marketing Application” in the subject line. We look forward to hearing from you!

ConCntric is an equal opportunity employer.

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