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Marketing Coordinator

Lennar Corporation

Lennar Corporation

Administration, Marketing & Communications, Sales & Business Development
United States
Posted on Friday, November 10, 2023
Overview

Summary of Position Requirements

Provides administrative support to the VP of Marketing. Responsible for coordinating all marketing research. Conduct research, compile data, complete data entry, analyze data, summarize and present data including graphs, charts and reports.

#CB

Responsibilities

Primary Duties and Responsibilities


  • Coordinate, execute and attend a variety of functions including community openings, community events, and realtor events in conjunction with NHC/DOS
  • Coordinate the divisions’ participation at trade show/housing shows
  • Maintain daily communication with advertising agency to disseminate information, give direction on approvals of marketing collateral and ad releases, maintain marketing budget and participation in weekly conference calls to review progress with DOS
  • Maintain monthly marketing calendar
  • Facilitate the creation and order community signage as needed-work with signage vendor on pricing, design and production time
  • Facilitate the creation of marketing collateral and update as needed-work with graphic designer to ensure collateral pieces are produced correctly in a timely fashion
  • Act as a liaison between construction and sales department in ordering construction signage, lot signs, coordinating telephone/internet service for new communities, community roll out meetings, and any other projects as needed
  • Account for and process all marketing/sales invoices
  • Coordinate sales/marketing related meetings with vendors, ad agencies, etc as needed


Qualifications

Education and Experience Requirements


  • Minimum High School or GED required
  • Minimum 3 years experience in marketing required
  • Minimum 2 years in homebuilding industry preferred
  • Valid driver’s license and good driving record
  • Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skills
  • Must be able to meet deadlines while maintaining a professional attitude, deal effectively with confrontational situations and maintain objectivity with homeowners, fellow associates, and in all public relations
  • Excellent computer skills including advanced Word, Excel, Microsoft Outlook


Contacts

Daily interaction with various division personnel, outside agencies, business partners, consultants and homeowners. Regular contact with the general public. Frequent external contacts where matters discussed require resourcefulness, patience, clarity and tact.

Physical Requirements

Some office work which may require the ability to occasionally bend, stoop, reach, lift, move and carry office materials and supplies weighing 25 pounds or less. Finger dexterity is required to operate a computer keyboard and calculator. Able to drive a vehicle.

This description outlines the basic tasks and requirements for the position noted. It is not a comprehensive listing of all job duties of the associates.

Type

Regular Full-Time