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Territory Sales Representative - CA - San Diego, Orange, and Riverside Counties

Best Day Brewing

Best Day Brewing

Sales & Business Development
Remote
USD 65k-85k / year
Posted on Oct 16, 2025

Best Day Brewing Territory Sales Representative - CA - San Diego, Orange, and Riverside Counties Remote · Full time Company website

Are you uncomfortably excited by the thought of selling the best tasting craft beer, without alcohol, within CA-San Diego, Orange, and Riverside Counties for a start-up that believes each day can be your Best Day Yet? Then we have the Role for you!

About Best Day Brewing

Brewed for Doers. Best Day was born in Northern California and crafted for doers everywhere. For those who rise before the sun, blaze trails, build things, and appreciate what it means to crack open a great beer and savor life's special moments We celebrate these kindred spirits with our own dedicated pursuit: to make the world's best-tasting craft beer, without the alcohol. It's beer for the fun-loving, hard-charging, adventure-seeking thirsty souls for whom good is just not good enough.

Description

Responsibilities

  • Know Your Business
    • Train and educate yourself regarding Best Day Brewing’s product portfolio and related merchandise and marketing materials and programs.
    • Be and stay informed regarding the Region’s annual business plan.
    • Educate yourself regarding existing and potential distributor(s)’ product portfolios, territories, and ways of working.
    • Educate yourself regarding existing and potential retailer(s) product offerings, physical locations, customer profiles, and ways of working.
    • Stay informed about industry trends nationally, competitor landscape and activities within the Territory, and market dynamics & customer preferences within the Territory that may impact the business generally and the Region’s sales plan specifically.
    • Regularly monitor the Territory’s sales performance against the Region’s annual business plan and provide a monthly standardized report to the Regional Sales Director regarding the same.
    • Regularly monitor marketing performance within the Territory (including, but not limited to, by distributors and at specific accounts), analyze data and identify areas of improvement and implement corrective actions in light of such data, and report the same to the Regional Sales Director.
    • Audit accounts for pricing surveys using available software to document price points on the shelf and communicate the same to the Regional Sales Director in monthly reports.
    • Know and adhere to dollar budgets applicable to the Role.
    • Communicate on a daily basis with the Regional Sales Director to ensure issues within your Territory are resolved on a timely basis.
  • Own Your Business
    • Know the sales plan for the Territory that is set forth in the Region’s annual plan.
    • Deliver the target volumes and distribution goals as stated in the Region’s annual business plan for the Territory.
    • Complete an average of 45 sales calls per week (utilizing VIP Karma to build the route) that are likely to drive sales, through, e.g., winning placements or display space, putting up point of sale and other promotional materials, booking or holding demos, and other product sampling activities
    • Input (on a daily basis) a summary of each completed sales call into VIP Karma, including detailed notes and photos regarding accomplishments, insights, and the buyer’s complete contact details (e.g., buyer name, email address, phone number, ideal visit time).
    • Emphasize or introduce Best Day Brewing products gaining placements within the Territory to retail accounts within the Territory.
    • Implement activity plan with Territory distributor, ensuring clear and measurable objectives to deliver the distribution and ROS targets.
    • Support execution of all marketing programs within retail accounts located in the Territory.
  • Support all chain programs (distribution/promotions/
    • programming) in the Territory.
    • Place POS (Point of Sale) items in retail accounts within the Territory.
    • Conduct four (4) promotions and demos in chain, independent, and on premise accounts located within the Territory.
    • Attend industry events, trade shows, and conferences held within the Territory or sponsored by the Territory’s distributor or partners on behalf of Best Day Brewing.
  • Grow Your Business
    • Identify prospective sales opportunities at potential & existing customer accounts and pursue gaining placements at such accounts that advance the Region’s annual business plan through persuasive and effective selling techniques.
    • Regularly and consistently connect with key distribution and retail partners located within the Territory (e.g., sales reps, area sales managers, district managers, brand managers, and office staff) to foster long-term relationships and expand Best Day Brewing’s market share within the Territory by enhancing sales capabilities and drivers, presenting material and educating on Best Day Brewing’s product portfolio as needed.
  • Be An Ideal Team Player
    • Follow the Best Day Way (as provided and updated from time-to-time) as applicable.

Salary range

Salary

$65,000 - $85,000 per year