Position Overview:

This role leads Fire Aside’s Analytics function, shaping how data drives community wildfire resilience at scale. The position combines strategic leadership, hands-on analytics, and behavioral insight to design, measure, and optimize resident engagement and mitigation programs. Partnering closely with clients, government agencies, and internal teams, this Director translates complex data into clear, compelling narratives that influence strategy, improve participation, and demonstrate program impact. Through advanced analytics, GIS visualization, and emerging AI and automation tools, the role ensures high-impact insights, measurable outcomes, and continuous improvement across defensible space and home hardening initiatives—while mentoring team members and thriving in a fast-paced, mission-driven startup environment.

Objectives of this role:

• Lead the Analytics function, mentoring and coaching a Data Analyst.
• Set clear priorities and ensure timely delivery of high-impact data projects.
• Foster collaboration and professional development within the team.
• Design and test marketing and engagement strategies that influence resident behavior and drive higher participation in mitigation actions
• Use Fire Aside’s engagement and campaign tools to drive measurable KPIs such as resident participation, mitigation actions, and program outcomes
• Partner with clients and government officials to help them extract the greatest value from their defensible space and home hardening programs
• Lead the analytics and storytelling that translate data into actionable insight and compelling narratives for agency leaders and the public
• Use GIS as a visual communication tool, leveraging ESRI, Mapbox, or QGIS to create clear and impactful spatial visualizations that support data stories and program outcomes
• Explore opportunities to leverage artificial intelligence and automation to increase the rate and efficiency of resident resolutions
• Translate complex data into clear narratives that influence strategy and operational priorities.

Responsibilities

• Collaborate with clients and internal teams to design and measure A/B tests or other behavioral campaigns that improve resident engagement and follow-through
• Analyze and synthesize inspection, property, and engagement data to help clients evaluate and improve their wildfire resilience programs
• Develop visual and written narratives that communicate trends, success metrics, and opportunities for community risk reduction
• Continuously monitor and optimize audience performance based on campaign results, using data science techniques to improve targeting accuracy and campaign effectiveness
• Build, automate, and maintain analytics pipelines and dashboards using MongoDB Atlas, NoSQL, Python, and SQL
• Work closely with the Fire Aside Customer Support & Success and Product teams to ensure analytics align with client objectives and KPIs
• Support GIS data visualization needs to enhance client deliverables and public communication materials

Required skills and qualifications

• A passion for advancing community wildfire resilience and helping partners measure and demonstrate program impact
• 10+ years of experience in data and analytics roles, with at least 5 years in a leadership capacity
• Understanding of behavioral marketing principles and experience measuring the impact of engagement campaigns or outreach strategies
• Experience in digital marketing analytics, A/B testing, or behavioral program design in public or environmental programs
• Excellent communication and presentation skills with the ability to engage clients, agency partners, and the public
• Strong analytical expertise with proficiency in MongoDB Atlas, NoSQL, Python, and SQL
• Proven ability to translate data into compelling insights and data-driven stories that influence decision-makers
• Familiarity with GIS and mapping tools (ESRI, Mapbox, QGIS, etc.) sufficient to produce visuals that clearly communicate analytical results
• Desire and ability to thrive in a startup environment, where the team is small, collaboration is constant, and responsibilities vary widely—everyone wears multiple hats to drive the mission forward

Preferred skills and qualifications

• Experience in wildfire, resilience, or environmental program analytics
• Track record of developing dashboards, reports, or presentations that drive engagement or operational outcomes
• Comfort working in a hybrid setting, ideally with the ability to be in our Marin office 1–2 days per week
• Natural curiosity and initiative to explore and pilot AI applications that enhance communication, analytics, or resident action

Compensation Overview:

Salary, Stock Options, Group healthcare, 401(k) match, Open Leave Program, and a mission driven culture. We strive to design equitable and explainable compensation programs. Base pay is ultimately determined by a candidate's skills, expertise, location &/or experience.

We are proud to be an equal opportunity employer. We recruit, employ, train, compensate and promote regardless of race, religion, color, national origin, gender, sexual orientation, disability, age, veteran status, and other protected status as required by applicable law.