founded in
2019
Novi is the data infrastructure platform that helps CPG brands get their products recommended in AI commerce. Novi serves as the data network between brands, certification bodies, standards holders, and major retailers and marketplaces like Target, Ulta, and Sephora, ensuring verified, high-authority product data is surfaced accurately and consistently to where both shoppers and AI models search for it. By structuring and optimizing product content and data feeds for AI discovery, and distributing verified product data at scale, Novi helps brands improve their product rankings and get consistently recommended in AI-powered shopping while building the consumer confidence that drives growth in tomorrow's agentic commerce landscape.
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