_______________ Performance Marketing Manager Remote · Full time Company website

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With deep expertise in tax and technology, we're a team driven to change the landscape of tax by making it more accessible and efficient for all involved. Join us! OLarry only hires individuals based in the U.S..

Job Title: Performance Marketing Manager

Location: Remote, U.S. Based Only

Use your skills to craft the next generation of Tax practice.

About Us

OLarry is shaping the future of tax by bringing together tax experts and technology leaders to create a tax practice that provides exceptional service supported by leading proprietary technology.

About the Role

As a Performance Marketing Manager at OLarry, you will play a central role in our mission to deliver a world-class tax experience. You’ll own our paid growth engine end-to-end, managing cross-channel media budgets, designing and optimizing lead funnels, and delivering innovative campaigns that generate measurable demand. This is a high-impact role ideal for someone passionate about campaign performance who is looking to expedite their career. This role reports to the COO. OLarry only employs individuals located in the U.S..

Responsibilities

• Own cross-channel paid media (Meta, LinkedIn, search, programmatic/retargeting, experiments in CTV/audio), including planning, budgeting, pacing, and weekly ROAS/CAC reporting.
• Design, build, and optimize lead-gen funnels from first touch to qualified meeting: UTM discipline, nurture journeys, and conversion-rate optimization across ads, LPs, and forms.
• Create and test innovative demand campaigns: audience strategy, creative briefs, messaging/offer tests, and incrementality/geo-split when helpful.
• Manage external partners (agencies, freelancers, creative vendors): scopes, SLAs, asset delivery, QA, and performance accountability.
• Generate AEO content to earn visibility in AI answer engines and surface OLarry as the trusted solution.
• Optimize the website for speed and conversion, and iterate landing pages.
• Partner with Sales & Customer Success on ICP refinement, MQL→SQL definitions, lead routing/SLAs, and closed-loop feedback to improve efficiency.
• Measure what matters: build dashboards for CAC, payback, LTV:CAC, channel mix, and cohort quality; propose next bets based on data.

Skills & Experience

• 5+ years in B2C/B2B2C performance or growth marketing, including 2+ years owning paid budgets.
• Hands-on with Meta Ads and LinkedIn Campaign Manager (audiences, conversion objectives, offline events, creative testing).
• Proven website/Landing-page optimization (CRO, A/B testing, page-speed basics).
• Strong funnel analytics in GA4, tag management.
• Google Ads, programmatic, marketing automation, Hubspot.
• Experience working cross-functionally with Sales/CS and translating pipeline targets into media plans.
• Clear communicator with crisp briefs, strong vendor/agency management, and bias for structured experimentation.
• Experience designing for premium brands, luxury markets, or products targeting high-net-worth individuals.
• Ability to communicate complex financial concepts in a way that feels both accessible and high-touch.
• A high level of EQ, personal drive, and professionalism that adheres to the OLarry Core Pillars.

Benefits & Compensation

• Unlimited PTO.
• Stock Options.
• Healthcare Insurance - 100% coverage for the employee, 50% coverage for dependents.
• Generous revenue sharing for all new business development.
• We are committed to investing in your career by offering continuous training and support, ensuring you acquire new skills and opportunities.

We are committed to creating a diverse and inclusive workplace. We do not discriminate based on race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. We are also committed to complying with the Ban the Box legislation, which prohibits employers from inquiring about an applicant's criminal background history until a conditional job offer has been made.

OLarry Core Pillars

• Owner Mindset: Think and spend like shareholders. Long‑term, frugal, fully accountable.
• Customer‑First: Start with the client, validate every idea in the market, let revenue follow.
• High-Bar Collaboration: Hire people better than ourselves and share knowledge. No silos, just collective brilliance.
• Grit & Innovation: Push through obstacles and invent better ways—experiment fast, finish strong.
• Brand Ambassadors: Grow Olarry in every interaction; selling, serving, and building trust.
• Build‑to‑Last: Make smart, long‑term choices that compound wealth and strengthen the company; never chase quick wins.