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Residential Sales Director



Sales & Business Development
Santa Rosa, CA, USA
Posted on Tuesday, February 6, 2024

Position Title: Residential Sales Director

Department: Consumer Sales

Reports To: Vice President of Sales and Marketing

FLSA Status: Exempt, Full-time, Benefited

Position Summary:

The Residential Sales Director is responsible for leading and managing various sales teams to drive revenue and achieve business objectives. This person will work within a well-established team, tenured supervisors/managers in our Inside Sales, MDU, and Field Sales teams.

Position Type/Expected Hours of Work:

The Residential Sales Director is a fulltime exempt position based in our North Bay market. Must be able to report to our Headquarters in Santa Rosa. This position is a role that will require some travel out into the field.

Occasional travel into the field is typical for this position. Other travel as needed as other markets grow.

Supervisory Responsibilities:

The Residential Sales Director is responsible for the strategic direction to reach and exceed sales targets of our sales teams and their managers/supervisors.

Essential Duties and Responsibilities:

  1. Leadership and Strategy:
    • Develop and implement sales strategies to meet and exceed revenue targets.
    • Provide visionary leadership to the inside sales, multi-dwelling units (MDU), and field sales teams.
  2. Team Management:
    • Manage and oversee the performance of inside sales, MDU, and field sales teams.
    • Foster a high-performance culture, ensuring teams are motivated and aligned with organizational goals.
  3. Sales Operations:
    • Oversee the day-to-day operations of consumer sales, ensuring efficiency and effectiveness.
    • Collaborate with cross-functional teams to optimize sales processes.
  4. Market Analysis:
    • Conduct market research to identify new opportunities and stay informed about industry trends.
    • Analyze customer needs and preferences to tailor sales strategies accordingly.
  5. Revenue Growth:
    • Drive initiatives to increase customer acquisition and retention.
    • Work closely with marketing teams to develop promotional campaigns and pricing strategies.
  6. Customer Focus:
    • Ensure a high level of customer satisfaction by addressing customer issues and concerns.
    • Implement strategies to enhance the overall customer experience.
  7. Performance Metrics:
    • Establish key performance indicators (KPIs) and monitor sales team performance.
    • Regularly report on sales metrics and provide insights to the executive team.
  8. Training and Development:
    • Develop training programs to enhance the skills and capabilities of sales teams.
    • Provide coaching and mentorship to team members.


  1. Education:
    • Bachelor's degree in Business, Marketing, or a related field. MBA is a plus.
  2. Experience:
    • 5-10+ years of sales/sales management experience.
    • Proven experience in consumer sales leadership roles. Within a telecommunications or internet service provider industry is a plus.
    • Strong track record of achieving and exceeding sales targets.
    • Project management experience is a plus.
    • Sales software experience: for example, Salesforce, Genesis, Spotio, etc.
  3. Leadership Skills:
    • Excellent leadership and people management skills.
    • Ability to inspire and motivate teams to achieve results.
  4. Strategic Thinking:
    • Strategic mindset with the ability to develop and execute sales strategies.
    • Set up results-driven goals for 3 teams.
    • Measure total amount of orders achieved monthly/quarterly/annually.
    • Create consistent reports of team targets and actuals.
  5. Communication:
    • Strong communication and interpersonal skills.
    • Ability to effectively communicate with internal and external stakeholders.
  6. Analytical Skills:
    • Strong analytical and problem-solving skills.
    • Data-driven decision-making approach.
  7. Industry Knowledge:
    • In-depth knowledge of the internet service provider industry, including market dynamics and competition.
  8. Adaptability:

Ability to adapt to a fast-paced and evolving industry.

Compensation Range:

$120-$160k annually plus bonus

Full Benefits: Medical, Dental, Vision, 401k, profit sharing, free Sonic internet account to home,

Why Sonic?

For over 29 years, Sonic has been running a different kind of call center; dedicated to solving our customer’s issues.

We do not force our customers through complicated phone menus, and our Support reps don’t follow elaborate scripts. We solve our customer’s problems in real time, served by real people who are committed to delivering quality customer care.

That distinction starts with the people we hire.

Each career opening at Sonic is an opportunity for personal growth, career development, and most importantly, making a difference towards building a better internet for our shared local community and beyond..

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is continually required to sit, stand, walk and key/type. Reach with hands and arms; balance; stoop, kneel, crouch or crawl; talk or hear. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Equal Opportunity:

Sonic is an equal opportunity employer. Sonic is committed to providing a work environment free of harassment, discrimination, retaliation and disrespectful or other unprofessional conduct based on sex (including pregnancy, childbirth, breastfeeding or related medical conditions), race, religion (including religious dress and grooming practices), color, gender (including gender identity and gender expression), national origin (including language use restrictions and possession of a driver's license issued under Vehicle Code section 12801.9), ancestry, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law or ordinance or regulation. It also prohibits discrimination, harassment, disrespectful or unprofessional conduct based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics.


Sonic is an at-will employer. The job description does not constitute an employment agreement, or contract, between the employer and employee and is subject to change. Other functions may be assigned and/or reassigned by the employer as the needs of the employer and requirements of the job change. The only employment contract that exists between you and Sonic is that of at-will employment. Employee signature below constitutes employee's understanding of the requirements, essential functions and duties of the position.